New drop — now live
Roots of an icon
Born in Birmingham in 1983, from music, art and street culture.
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Find your piece
New 26 drop
Now live
Two ways to wear it
Premium & Regular
Same designs, two weights. Go ultra-heavy Premium or keep it classic with Regular.
Our roots
Born in Birmingham, 1983
Dready was created by Robert Sidlauskas, a young Birmingham-based Rastafarian who used the power of his pencil to share his beliefs and ideals. His character went on to become the urban 'Mickey Mouse' of the 90s — on bombers, record bags and hoodies, in schoolbooks and on walls.
Today the message is the same: roots, culture and peace.
- 1983
- Born in Birmingham
- 90s
- Worn across the UK, France & Italy
- Peace
- Love & unity — the message since day one
Lookbook
Shop the look
Tap the pins to shop every piece.
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Dready Rasta Beanie
£13.00
As seen in
What they said
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Dready was as ubiquitous as the bowl cut in British schools during the 1990s.
VICEDready × Vice -
One of the few brands to nail music and fashion in the '90s was Dready from the United Kingdom.
The HundredsDready × The Hundreds -
To me, Dready represents a time and place in Britain where popular culture wasn't so homogenised.
Rob AckroydFlorence + the Machine, via Urban Vault -
I saw huge potential in this brand and in the 90s I made it a household name by distributing it through the UK, France & Italy.
Aaron ThalmannWeekend Offender
Sales & returns
DBAY
Last pieces, end-of-line colours and returned stock — checked, re-pressed and priced to go.
Sale
Sale
Sale
Dready sounds
Music
MP3 album
Dready live
Events
TBA
Soon
Coming soonDready Sound System
Date to be announced
Dready Sound System
Dates and venues drop soon — follow @dreadybrand to hear first.
TBA
Soon
Coming soonSelecta Sessions
Date to be announced
Selecta Sessions
Dates and venues drop soon — follow @dreadybrand to hear first.
TBA
Soon
Coming soonRoots & Culture Night
Date to be announced
Roots & Culture Night
Dates and venues drop soon — follow @dreadybrand to hear first.
Gift cards
Give Dready
From £10 — emailed straight to them, today or on the day you choose.
Send a gift card
#Dready — tag @dreadybrand
Dready family
Join the family
Early access to drops, event guest lists, collab previews and 10% off your first order.
- 01 First in lineEarly access to every drop
- 02 On the listEvent guest lists & presales
- 03 10% offYour first order
