New drop — now live

Roots of an icon

Born in Birmingham in 1983, from music, art and street culture.

Shop the dropOur roots

New drop

Now live

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Two ways to wear it

Premium & Standard

Same designs. Choose heavyweight embroidered quality or the classic print.

PremiumFrom £65

Premium

500gsm heavyweight · hand-embroidered · made to order

Shop Premium
StandardFrom £30

Standard

Classic 100% cotton · screen print · ships in 48h

Shop Standard
Shop the look

Lookbook

Shop the look

Tap the pins to shop every piece.

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Shop premium hoods

Sales & returns

DBAY

Last pieces, end-of-line colours and returned stock — checked, re-pressed and priced to go.

Up to 50% off

Final reductions on last sizes and colours.

Easy returns

30 days to return unworn items. Made-to-order excluded.

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Collaborations

Collabs

Live

Dready × New Era

The Walking Dread embroidered cuff beanie.

Shop the collab
Coming soon

Dready × Birmingham

Celebrating the city where it all started.

Preview
Sold out

Dready × Artist series

Limited graffiti capsule.

View archive

Dready culture

The comic strip

Dready sounds

Music

12" Vinyl

DJ Dready

Wheel It Up

Digital

Dready Sound

Selecta

Cassette

Various

Roots Mixtape Vol. 1

7" Vinyl

DJ Dready

Culture Dub

Dready live

Events

18 OCT
On sale

Dready Sound System

Birmingham

OCT 18, 2026

Dready Sound System

Venue
The Night Owl, Birmingham
When
10pm – 4am
Line-up
DJ Dready · Selecta Roots · MC Lion
Free entry
02 NOV
Low stock

Roots Reggae Sessions

Birmingham

NOV 02, 2026

Roots Reggae Sessions

Venue
Hare & Hounds, Birmingham
When
8pm – 2am
Free entry
24 AUG
Past event

Dready × Carnival

London

AUG 24, 2026

Dready × Carnival

Venue
Notting Hill, London
When
All day

Dready family

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